#35: 🇺🇸 VIOLETTE_FR How Violette Serrat Is Rewriting the Rules of Beauty

In this episode of Visionary Minds, recorded live from Le Bon Marché in Paris, host Wilfried sits down with Violette Serrat, founder of VIOLETTE_FR — one of the most talked-about voices in modern beauty.

French by heart and New Yorker by choice, Violette has built a modern maison that celebrates emotion, imperfection, and individuality. From her early days as a makeup artist to becoming Global Beauty Director at Estée Lauder, and now the creative force behind her own brand, she has redefined what authenticity means in beauty — and in business.

Together, they explore the power of self-acceptance, the lessons of entrepreneurship, and the delicate balance between art and strategy.

Because, as Violette reminds us: you were born perfect.

Produced by Dix Sept Paris, a communication agency specialized in luxury and beauty, Visionary Minds connects Paris and the U.S. — two worlds united by creativity, culture, and bold ideas.

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