![🇺🇸 [TEASER] She Made the World’s Coolest Non-Alcoholic Drink - GHIA (Mélanie Masarin)](https://assets.pippa.io/shows/682c301061ce852142152376/1761059729672-e789f6aa-334e-4569-8b1c-1330be26b040.jpeg)
Visionary Minds
🇺🇸 [TEASER] She Made the World’s Coolest Non-Alcoholic Drink - GHIA (Mélanie Masarin)
31 octobre 2025· 3:20
À propos de cet épisode
She Made the World’s Coolest Non-Alcoholic Drink
Mélanie Masarin is the founder of Ghia, the bold, beautiful, and alcohol-free aperitif that’s redefining happy hour. From launching in the middle of a pandemic to building one of the most talked-about brands in the “sober curious” world, Mélanie has turned pleasure without alcohol into a cultural statement.
In this episode, she shares how she built a movement around connection, design, and joy — plus a few stories from the wild ride behind Ghia’s rise.
A conversation about taste, vision, resilience… and what it really takes to make not drinking cool.
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